2025 / Personal Project / Full Production Motion & Branding
Tools: After Effects, Premiere Pro, Illustrator, Procreate
CHALLENGE
To reinterpret Lush's ethos sustainability, ethics, and bold visuals into an engaging animation, the approach focused on capturing its distinctive identity. Traditional commercials often felt generic, lacking the brand's unique
spirit.
spirit.
Solution
Crafted vibrant, organic visuals that embody Lush’s playful brand identity. Designed fluid transitions around six core brand slogans, seamlessly merging creativity with ethical messaging.
impact
Designed vibrant, organic frames that captured Lush’s playful brand identity. Animated seamless transitions around six core brand slogans, creating a dynamic visual flow. Blended creativity with ethical messaging to reinforce the brand’s values.