2023 / Client: Studio MOA / Full Production Motion Graphic
Tools: After Effects, Premiere Pro, Illustrator, Procreate
CHALLENGE
Spineee, an innovative startup focusing on customizable 3D business cards, faced a dual challenge: they required a vibrant, attention-grabbing animation to showcase their unique product, yet their nascent brand inherently lacked a cohesive visual identity and clear product communication strategy. My task was to overcome these foundational gaps through motion design. This project demanded a holistic approach, as responsible for developing the entire visual concept and illustration style from scratch, prior to executing the full motion graphics production.
SOLUTION
To address these challenges, I crafted a bright, playful, and dynamic aesthetic that effectively brought the unique features of the 3D business cards to life. My solution involved:
-Developing a Distinct Visual Language: Starting from initial concepts, I designed a unique illustration style and color palette that instilled a fresh, energetic, and engaging identity, compensating for the pre-existing brand limitations.
-Strategic Motion Design: Leveraging bold color transitions, snappy 2D motion, and intuitive visual cues, I developed a narration-free animation designed to dynamically showcase the product's customizable aspects.
-Clarity Through Visual Storytelling: The animation was meticulously structured to simplify complex features, guiding viewers through the product's value proposition in an engaging and memorable way, despite the initial communication gaps.
IMPACT
Despite the product's initial market challenges, the animation significantly elevated Spineee's brand presence and communication effectiveness, leading to tangible positive outcomes:
-Enhanced Engagement: The animation garnered a surge in social media views and overwhelmingly positive feedback on the brand’s fresh, energetic approach, directly improving brand perception.
-Increased Inquiries: Spineee observed a notable increase in inquiries for custom card designs, demonstrating the animation's success in driving customer interest.
-Strategic Utilization: The animation became a key asset for Spineee’s YouTube channel promotion and played a crucial role in their ongoing funding efforts, extending its utility beyond initial marketing goals