2025 / Client : Niah Kim / Menswear Catalogue Magazine
Tools: Indesign, Photoshop, Illustrator, Chat GPT, Sora
CHALLENGE
Translating an Abstract Concept & Evoking Specific Aesthetics within Tight Deadlines: The primary challenge was to create a compelling menswear catalogue magazine for client Niah Kim that not only visually embodied the abstract theme of "Objectify" – specifically, the idea of clothing holding memories within objects – but also delivered this narrative within the distinct aesthetic of an IKEA-style vintage catalogue.
Rapid Execution & Navigating Specific Visual Directives: With a stringent one-week deadline, the project demanded highly efficient design processes and seamless collaboration. The task was to transform the client's initial concept and precise visual references into a final, polished product, requiring swift conceptualization and execution while maintaining clear and effective communication throughout.
SOLUTION
Innovative AI-Powered Design Workflow for Concept Realization: To embody the "memories contained within objects" theme and meet the tight deadline, I proactively integrated cutting-edge AI tools (ChatGPT and Sora) into the design process. ChatGPT was utilized for ideation and refining conceptual descriptions around memory and objects. Sora was instrumental in generating unique, nostalgic, and concept-aligned objects and text textures that perfectly fit the desired aesthetic, drastically accelerating asset creation.
Strategic Visual Development Aligned with IKEA-Vintage Aesthetic: Based on the client's concept and references, I meticulously crafted a distinctive visual look inspired by the clean, functional layouts of IKEA catalogues combined with a vintage, tactile sensibility. This involved creating striking, yet legible, layouts and ensuring that all visual elements – including typography, AI-generated imagery, and subtle textural details – contributed to a unified and impactful menswear narrative that evoked the feeling of cherished memories within everyday objects.
Agile Client Collaboration & Efficient Asset Management: Throughout the rapid development cycle, I maintained proactive and effective communication with the client, ensuring their specific vision for an IKEA-style vintage catalogue was accurately captured and incorporating feedback efficiently. The strategic use of AI tools also facilitated rapid prototyping and iteration, which was critical for delivering the project within the demanding timeframe.
IMPACT
Delivered a Visually Innovative & Thematically Rich Catalogue: The project successfully translated a complex and evocative theme – clothing embodying memories within an IKEA-vintage aesthetic – into a visually compelling and unique menswear catalogue magazine. This demonstrated a high level of creative interpretation, conceptual depth, and precise execution within stringent constraints.
Showcased Efficiency, Adaptability, and AI Proficiency: The successful completion of a high-quality project under a one-week deadline, largely facilitated by the strategic and innovative application of AI tools like ChatGPT and Sora, highlights my efficiency, adaptability, and forward-thinking proficiency in leveraging emerging technologies to enhance design workflows and achieve specific stylistic goals.
Strengthened Client Relationship with Targeted Delivery: The project's smooth execution and successful delivery, coupled with effective client communication, resulted in a strong client relationship and a polished final product that not only met but uniquely fulfilled their specific vision for the Niah Kim menswear catalogue, setting a distinctive tone for their brand.