TEAM PROJECT /Recipe app for the young generation who live alone.
My part: redesigned whole page, original design (spline page, fridge page, my page), and Ux research
My part: redesigned whole page, original design (spline page, fridge page, my page), and Ux research
English ver. renewal
Problem:
In many countries including the UK, single-person households are steadily increasing, particularly among young professionals in their 20s and 30s. While this shift brings lifestyle freedom, it also presents unique challenges: especially in daily routines like cooking.
Most recipe platforms are still structured for multi-person families, often offering meal suggestions in large portions. This project aims to address that gap with a smart recipe app tailored specifically for individuals who cook for one: featuring AI-assisted fridge management and personalized recipe suggestions.
Do eat set out to design a recipe app tailored for young professionals living alone, helping them cook efficiently with accurate, portion-friendly guidance.
1. Research Contribution
Conducted market research on the growing single-person household trend in Korea and abroad.
Interviewed target users (20s–30s, first years in workforce) to identify main pain points: portion control, time efficiency, and food waste.
2. UX & Concept Development
Designed recipe flows optimized for 1-serving portions.
Added quick filtering (time, difficulty, ingredients on hand).
Proposed “Smart Portioning” system: automatically scales ingredients for single servings.
3. Prototype & Interaction
Built Figma wireframes to visualize flows.
Developed interactive prototype in Protopie to test onboarding and recipe navigation.
Incorporated motion micro-interactions (ingredient check-off, animated timers) to enhance usability.
Outcome
Delivered a functional prototype showcasing key flows: onboarding, recipe search, cooking steps, and ingredient scaling.
Created a visual identity balancing playful UI with clarity for cooking environments.
User testing validated improvements in clarity and portion accuracy compared to existing apps.
Reflection
This project showed me how cultural and lifestyle shifts (rise of single-person households) can shape UX priorities.
By addressing portion size, efficiency, and clarity, I learned how user pain points translate directly into design features.
It also reinforced the importance of motion detail in making everyday digital interactions (like cooking guidance) more engaging.